This was a branding based assignment to come up with 5 different logos with different meanings for a company. Animals, Fruits, Vegetables, Flowers, and Minerals.
Old Design
Thought Process of New Design
References
Why the fruit based design?
Feedback from others suggested that the pineapple in the boat seemed simple yet cute. It catches their attention more than the others. However, being able to put it in for a company we create and can brand. Thus, the name of Fruity Tropics was formed.
Final Design
